FISTRA AGENCY
pattern and and other corporate design elements;
social media design
Marketing agency Fistra Agency was founded in 2023 and needed to create a corporate identity. On this page I talk in detail about our external relations and work on the agency’s visual identity.
The process
Already from the first sketches, it became clear that the agency needed its own pattern that could be used on digital media and integrated into the company’s products (brochures, presentations, printed materials).
The main idea was to form a modular grid, on the basis of which a geometric pattern would be formed. The main wish from the customer was the creation of strict geometry inherent in “serious” business.
corporate colors
At the time of starting work, some colors and fonts were generally determined. I finalized and improved the main proposals (which consisted of clarifying shades when working with color)
PATTERN
Finally, a pattern was created that became the main visual identity of the brand.
presentation design
Digital media is the main means of disseminating information and, in particular, presentations - the language of communication with clients. Therefore, presentation design was given special importance.
social media design
The second way to communicate with the audience and potential clients is through social networks. The main focus is Instagram and Telegram channels. It has been proven that posts using motion animation attracted more attention and views, so motion animation was integrated to the maximum.
project supervising
Compliance with corporate style and author's supervision was one of the tasks that stood in addition to the creation of digital content at Fistra Agency. Thus, the design of the agency’s website was finalized, which corresponded to the brand book.
WENSITE CONcEPT
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